If I had waited for things to be perfect, I’d still be waiting.
One of the biggest lessons I’ve learned (and continue to learn) is that momentum beats perfection. Most great businesses didn’t start with polished branding, airtight contracts, or a ten-year plan. They started with a bias toward action.
I’ve seen too many entrepreneurs stall because they’re optimizing the wrong variables:
– Waiting until the website is perfect
– Waiting until they raise more capital
– Waiting until the economy settles
– Waiting for the right “feeling”
And in the meantime, someone else ships. Someone else signs the client. Someone else buys the business you hesitated on.
As Dr. Connor Robertson, I’ve worked across private equity, real estate, and growth-stage companies—and the constant across all of them is this: the ones who win start before they’re ready.
Execution > Ideation.
Action > Anxiety.
Momentum > Perfection.
If you’re waiting for a sign, this is it. Ship the product. Make the call. Launch the campaign. You can refine it as you go.
Curious to hear from others:
– What’s something you launched before you were “ready”?
– What did you learn from starting before everything was polished?
– Do you think perfectionism is just fear in disguise?
Let’s make this a real conversation.
— Dr. Connor Robertson
www.drconnorrobertson.com
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