Personal branding doesn’t start with a logo.
It starts with losing your identity.
When I first tried to build my personal brand, I did what everyone else was doing.
I picked a “professional” photo.
I chose a few colors I liked.
And I wrote a bland bio that sounded smart, but said nothing real.
It didn’t work.
People ignored me.
And I couldn’t figure out why.
Until one day, someone said:
“You’re trying so hard to sound impressive that I don’t know who you are.”
That hit me.
Because they were right.
Most people build their brand like a resume:
- polished;
- curated;
- distant.
But the brands we remember are the ones that feel alive.
They speak how they think.
They write how they feel.
They show up like real people, not LinkedIn robots.
If you want a personal brand that works, forget the packaging for a moment.
Ask yourself:
What do I really believe?
What do I never say out loud, but should?
Where am I willing to be 10% more honest than everyone else?
Start there.
That’s the brand that attracts.
Not because it’s perfect.
But because it’s real.
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