One post won’t grow your business. Discover why marketing is about relationships — not luck — and how to build a strategy that actually converts.
We need to talk about the “One-and-Done” marketing mindset.
You know the type: launch one post, send one email, run a single ad — and expect leads to fall from the sky like confetti. When nothing happens, they quit.
I sat down with Mike Simon from Agent Brief recently and he really hit the nail on the head with this one.
“When I ask small agencies what their most valuable skill is, they give me every answer except the right one,” Mike says. “You built your business on relationships. If you can’t do that, you’re dead.” This honest moment cuts through the noise of marketing hacks and tech tools to remind us what really drives growth in this industry.
The same holds true for industry vendors as well as agents. Here’s the truth no one wants to hear…
Continue reading at:
https://medium.com/wicked-title-forum/one-post-wont-save-you-why-marketing-is-a-relationship-not-a-raffle-ticket-ad04529238f4
